Jujube is a multipurpose fruit tree belonging to the family Rhamnaceae. The tree has wider adaptability, provides edible nutritious fruits, medicinal plant organs, and has ornamental benefits. The fruits are rich sources of vitamins, antioxidants, and minerals. Jujube tree is native to Northern China and is relatively new to the United States. More importantly, the American demand for jujube fruits has been growing due to increasing number of Asian people, increased education on nutrition, and health concerns, however, the supply is short. New Mexico has a great potential to produce jujubes at a volume high enough to meet domestic demand, but the lack of proper extension services has caused many New Mexican farmers to be unknown with this important crop. Other constraints for commercial cultivation include the unavailability of planting materials and limited study of plant species. There is an immediate need of improved propagation techniques to ensure adequate supply of planting materials. Farmer field-based research projects might be helpful in identifying and tackling the challenges that arise in crop establishment and cultivation. Better promotion strategies and crop information could encourage people to start planting jujubes. To sum, jujube farming could be a profitable enterprise in New Mexico.